BACARDÍ, Boi-1da and NAHMIAS launch music merch for the tech generation to support emerging artists with new portable album capsule collection – 71Bait

The world’s most awarded rum brand announces the next iteration of its artist-inspiring music program, Music Liberates Music – the first QR-powered fashion collection to reward fans with concert money
to promote emerging music artists

HAMILTON, Bermuda, June 23, 2022 /PRNewswire/ — Today BACARDI rum is proud to present the latest evolution of Music liberates music, an ongoing program to empower underrepresented voices in the music industry. Every summer, a new song is released every second of every day, making it difficult for aspiring music artists to break through. The fourth iteration of the program seeks to combat that statistic by tasking high-end streetwear brand NAHMIAS with GRAMMY-winning producer and longtime collaborator Boi-1da to launch an innovative new music distribution model. The first-of-its-kind capsule collection from NAHMIAS features embedded QR codes built into every garment, directing fashion lovers on the phone to an album of emerging global music talent when they snap a photo. As an added incentive to wear the collection and promote the up-and-coming artists, fans will earn live music rewards every time someone scans their hat, t-shirt, hoodie or jacket and listens to the up-and-coming artists. So the more fans promote the music, the more concert tickets they could earn.

Available now exclusively to pre-order at NAHMIAS.com/MLM, the four-piece, gender-neutral capsule collection made its global runway debut today at NAHMIAS’ Spring/Summer 2023 show Parisian men Fashion Weekwhere the runway-ready looks, along with a “Codes out, phones out” Policy, gave attendees the chance to scan the tech-chic getups throughout the show. Like all NAHMIAS garments, founder and fashion designer Doni Nahmias designed the innovative collection with his signature swagger, featuring a high-quality yet informal blend of sports and West Coast influences. From hats, t-shirts and hoodies to sweatshirts and jackets, each capsule piece features a signature NAHMIAS fit with a BACARDÍ-inspired, Caribbean flair and QR codes harmoniously integrated into the ready-made designs.

“It has been my pleasure to work with a heritage brand like BACARDÍ, who are so committed to empowering others in the music industry, along with Boi-1da, a longtime friend of mine,” said Doni Nahmias, founder and fashion designer of NAHMIAS . “As a climber in my own industry, I was thrilled to be a part of the latest iteration of Music Liberates Music and had a blast combining my signature aesthetic with BACARDÍ’s tropical vibes to showcase this collection and QR technology component of life.”

Not only will the emerging artists benefit from having their music streamed, but 100% of the net profits from sales of the collection will directly benefit the emerging talent roster. This iteration of Music Liberates Music introduces a unique, stylish, disruptive distribution and revenue model that transforms music fans into a walking promoter and portable album for participating emerging artists.

“I’m excited for this next edition of Music Liberates Music and how, in unexpected ways, we can bring more attention to emerging artists who are the future of music, with a little help from my friend Doni and BACARDÍ,” said the GRAMMY-award-winning Producer Boi-1da. “This next class of Music Liberates Music artists has raw talent and passion that I’ve seen firsthand while helping them produce new tracks exclusively for the NAHMIAS drop. As someone who has been in the music business for a long time, I look forward to them not only growing as artists but also getting the attention they deserve.”

With an ear for talent, passion and potential, Boi-1da played an integral role in selecting the artists for the latest release of Music Liberates Music, collaborating with each to co-produce brand new tracks to be discovered alongside some of them the artist’s existing catalog on Spotify is coming mid-July. Participating global artists in the program include Rick Wilsonoriginating from Chicago, Illinois whose interpretation of rap, steeped in funk and disco, harmonises with robust percussion and lively vocal flair. Also Londoners and masters of musical fusion, BenjiFlow, who is an emerging musician in the MC-driven segment of the British music scene, mastering a rhythmic blend of R&B and West African-tinged pop with Brazilian samba and Afro-Cuban influences. Last but not least, Berlin-based singer, songwriter and composer, K.ZIAwhose fusion of R&B, soul and pop genres exudes groovy Afro-urban riffs and harmonic vocals that transport listeners into their universe to round out the next class of emerging artists from Music Liberates Music.

“This is the fourth time we’ve brought Music Liberates Music back to fans, but this time we’re expanding on a global scale with the most innovative iteration of the program yet,” he said Laila Mignoni, Global Head of Brand Marketing Communications for BACARDÍ. “Not only does this year’s program help emerging artists expand the scope of their fan base, but it also marks a first for BACARDÍ to collaborate with a talented fashion designer like Doni Nahmias to disseminate the artist’s work via a portable album. We’re thrilled Boi-1da is back on board for the second time and can’t wait for you to hear the new tracks from the talent we support.”

Leveraging BACARDĺ’s iconic Latin Caribbean heritage, Boi-1da’s ear for musical talent and NAHMIAS’ keen eye for fashion, the fourth iteration of Music Liberates Music has the power to revolutionize the way people discover and stream new music and become fans, one garment at a time. To snag some merchandise from the BACARDĺ x BOI-1DA x NAHMIAS Wearable Album Collection before it’s gone, visit NAHMIAS.com/MLM to pre-order.

To shop BACARDÍ rum and cocktail kits, go to www.DrinkBACARDI.comand for more information on BACARDÍ rum visit www.BACARDI.com.

About BACARDÍ® Rum – The most awarded rum in the world

In 1862 in the city Santiago en Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes, including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. With more than 1000 awards for quality, taste and innovation, BACARDÍ rum is the most awarded spirit in the world. Today, BACARDÍ rum is mainly made in Puerto Rico where it is made to ensure the flavor remains the same today as it was when it was first blended in 1862. www.BACARDÍ.com

The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

LIVING PASSIONATELY. DRINK RESPONSIBLY.
©2022. BACARDÍ AND THE BAT DEVICE ARE TRADEMARKS.

About NAHMIAS + Doni Nahmias

Grew up in the small Californian coastal town summerlandis just outside of Santa Barbara, Doni Nahmias is a self-taught designer who founded NAHMIAS in 2018. Following the eponymous label’s debut with a 12-piece DIY collection, NAHMIAS has crafted a distinctive aesthetic: a premium yet casual mix of skate, basketball, surf and hip-hop codes fused into an emerging ready-to-wear label to now create a comprehensive RTW -To be a menswear brand with global appeal. headquarters off Los Angeles, CaliforniaNAHMIAS is available at global luxury retailers such as Maxfield, The Webster, Saks Fifth Avenue, Browns and Harrods, among others.

Doni Nahmias, Boi-1da and Josh Shah visit NAHMIAS studio ahead of the PMFW show

BACARDÍ x NAHMIAS x Boi-1da Wearable Album Capsule Collection

BACARDÍ x NAHMIAS x Boi-1da Wearable Album Capsule Collection

BACARDÍ x NAHMIAS x Boi-1da Wearable Album Capsule Collection

BACARDÍ x NAHMIAS x Boi-1da Wearable Album Capsule Collection

BACARDÍ x NAHMIAS x Boi-1da Wearable Album Capsule Collection PFMW SS23 Look

BACARDÍ x NAHMIAS x Boi-1da Wearable Album Capsule Collection PFMW SS23 Look

BACARDÍ rum (PRNewsfoto/BACARDÍ®)

BACARDÍ rum (PRNewsfoto/BACARDÍ®)

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