Pandora introduces its first-ever artistic collaboration – 71Bait

New jewelry collection inspired by the iconic street art works of the renowned artist. Strategic collaborations help Pandora build awareness and brand desire.

BALTIMORE, September 22, 2022 /PRNewswire/ — Pandora today announced a jewelry collection inspired by the late artist and activist Keith Haring, who was part of the legend new York Art scene of the 1980s. The 12-piece collection includes Haring’s colorful and symbolic work, including the barking dog, the baby angel and the characteristic bold lines.

“This is our first artistic collaboration and is a perfect match for Pandora. Haring’s ambition to “make art accessible to all” aligns strongly with Pandora’s mission to give a voice to people’s love and make quality, handmade jewelry accessible to all. There is an openness and approachability to the Haring philosophy that speaks directly to what we stand for at Pandora. Our team has worked hard to translate Haring’s beautiful work into a jewelry collection and we look forward to bringing it to our customers,” he says Stefan FairkindChief Product Officer at Pandora.

Collaborating with other brands and artists is a way for Pandora to create awareness and expand the brand into universes like art, fashion and music. The Keith Haring x Pandora marketing campaign will bring back to life the excitement and creativity that permeated downtown in the 1980s new York Scene that inspired Keith Haring’s signature pop art style. From aspiring rappers, break-dancers, skateboarders and clubbers to basketball players and bucket drummers, the Keith Haring x Pandora campaign embodies the infectious zeitgeist energy that has informed the artist’s most iconic works.

The campaign’s main focus is to highlight Keith Haring’s lasting impact on our culture and celebrate his groundbreaking vision.

The Keith Haring x Pandora collection will be available online and in Pandora stores worldwide for a limited time only 09/29November 29, 2022.

Artist biography
Keith Haring (1958-1990) was one of the most renowned young artists, filmmakers and performers whose work responded to the urban street culture of the 1980s. Inspired by the graffiti artists whose footprints covered the city’s subway cars, Haring began drawing with white chalk over the black paper used to cover blank billboards. Not only was Haring able to reach a large and diverse audience with his subway drawings, but the subway eventually became, as Haring said, a “laboratory” for the elaboration of his ideas. As early as 1980, Haring began exhibiting in galleries and museums around the world, but continued to be involved in public projects, including literacy campaigns and anti-AIDS initiatives.

Before his death, Keith Haring established a foundation in his name to maintain and expand his legacy of giving to children and AIDS organizations. Throughout his career, Haring has produced murals, sculptures, and paintings for the benefit of hospitals, underprivileged children’s groups, and various community health organizations. The Foundation is also committed to maintaining and expanding public awareness of Keith Haring. By collaborating with museums, galleries, publishers, and art education programs, the Foundation is able to bring information and artworks to the public that would otherwise remain unexplored in archives. Keith Haring died in New York February 1990 of AIDS, aged 31. Haring has been the subject of several international retrospectives. His work is in important private and public collections, including those of the Museum of Modern Art; the Whitney Museum of American Art; Los Angeles County Museum of Art; Art Institute of Chicago; the Bass Museum in Miami; Center Georges Pompidou, Paris; Ludwig Museum, Cologne; and Stedelijk Museum, Amsterdam.

About Pandora
Pandora is the world’s largest jewelry brand. The company designs, manufactures and markets handmade jewelry made from quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries through 6,400 points of sale, including more than 2,400 concept stores.

headquarters in Copenhagen, DenmarkPandora employs 27,000 people worldwide and manufactures its jewelry in two LEED certified facilities Thailand. Pandora is committed to sustainability leadership and will use only recycled silver and gold in its jewelry by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen Stock Exchange and posted sales of 23.4 billion DKK (3.1 billion euros) in 2021.

SOURCE PANDORA Jewelry

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