Samsung Electronics strives to meet consumer needs in line with their evolving lifestyle. Samsung Electronics’ customized home appliances allow users to choose more customized designs and functions.
To showcase the unique features and achievements of the Bespoke range, Samsung Newsroom highlights how bespoke devices are showcased and celebrated in countries around the world. From unique and stunning new designs to innovative and enhanced functionalities, Samsung bespoke devices are taking the world by storm.
New ways to customize your home in Singapore
Bespoke home appliances in Singapore combine whimsical designs to offer customers a unique and playful concept for their homes. To celebrate the widespread love for Disney characters, Samsung introduced its bespoke Disney collection this August. Comprised of Samsung devices featuring designs of some of Disney’s most beloved characters, the collection gives Singapore consumers the opportunity to add a touch of childhood wonder and nostalgia to the design of their homes.
We celebrate innovation and diversity in Indonesia
To celebrate the 77th anniversary of Indonesia’s Independence Day, Samsung has teamed up with two Indonesian illustrators, Kathrin Honesta and Rachel Ajeng, to present limited edition designs on the bespoke fridge and AirDresser. Consumers can choose from three designs: “Butterfly Garden” or “Timun Mas” by Kathrin Honesta or “Reimagine Indonesia” by Rachel Ajeng. The designs highlight Indonesia’s ethnic and cultural diversity, allowing Indonesian consumers to enjoy artistic pieces in their homes while being proud of their Indonesian roots.
Presenting unlimited design possibilities of made-to-measure products in South Africa
Samsung’s Bespoke Home Challenge in South Africa will be held again to showcase the unlimited design possibilities of bespoke appliances. For two weeks, the participants build their ideal kitchen and their ideal living space. Four finalists have already been selected and the winner of the competition will be announced in early 2023. The challenge will provide a platform for users’ creativity and innovation, allowing participants to create their dream home design with the ultra-customizable and elegant Bespoke series.
Also in Korea, Samsung announced the winner of #BESPOKERendezvous, a design competition for bespoke refrigerators. Of the 1,114 works submitted, around 28,000 people voted online for the ten best finalists. Samsung hosted a #BESPOKERendezvous party and awards ceremony at the venue, where Cho Kyung-min’s “Floating Rings” water-inspired design was selected as the final winner.
A new level of personalization in the USA
At Bespoke, true customization is more than just a choice — it’s also about self-expression. In the US, Lowe’s and Samsung have partnered to launch a limited collection of panels for Samsung’s bespoke refrigerator, offering shoppers another way to customize their spaces and express their unique personal style. The panels, which can be mixed and matched with Samsung Bespoke’s portfolio of panel colors and finishes, are available exclusively from Lowe’s while supplies last.
These plaques were designed by three distinctive artists: Alexa Meade, Amber Vittoria and Domonique Brown. Each issue features the artists’ signature styles and diverse viewpoints, allowing American buyers to let their own personal style shine through.
In addition, Samsung is also launching new MyBespoke panels that allow consumers in the US to customize their bespoke refrigerators to fit their everyday lives. The panels, soon to be launched, allow consumers to display their favorite artwork, family photos, creative design and more on the bespoke refrigerator’s customizable French doors. To complement the personalized design they have chosen, consumers can also choose from different colors and finishes, allowing them to create a one-of-a-kind refrigerator that is unique to their home.
Redefining art and auctions in Poland
In Poland, a bespoke Samsung fridge designed by French artist Thibaud Hérem has been auctioned at DESA Unicum, a leading auction house in the country and the eighth largest auction house in Europe. The auction included various unusual art objects, including furniture, sculptures and home accessories. For the first time in the country, a bespoke Samsung fridge featuring an image of the Chateau de Fontainebleau, a building of great importance to French art and culture, was awarded to the winner and considered a piece of applied art. Proceeds from the fridge will be donated to the Friends of the National Museum Association in Warsaw to build a new collection for the museum and “Self-portraits XXI”, a project supporting contemporary Polish artists.
A flagship store all around you in Mexico
With the successful opening of its Bespoke Home flagship store in Mexico City, Samsung continues to bring its Bespoke home appliances to customers around the world. This makes Mexico the first country in Latin America to launch the series. The new flagship store is located in Centro Comercial Perisur, one of the largest shopping centers in the country with an average number of visitors of 2 million people per month. The store offers a wide range of bespoke home appliances including refrigerators, ovens, washing machines and more, making the store the one-stop shop for users’ home appliance needs. Visitors can also experience Samsung’s SmartThings, allowing them to experience an expanded and personalized home through a fully integrated home system.
Recognizing innovative excellence in Australia
Three of Samsung’s bespoke home appliances at the 2022 Australian Good Design Awards — the AX53 Custom Cube Air Purifier, Custom Fridge, and Custom AirDresser — won gold in the product design category. This award recognizes the amazing innovation and design excellence of products that improve the lives of Australians. The Australian Good Design Awards are recognized as the country’s highest accolade for design and innovation, and a testament to the creativity and reliability of bespoke appliances.
Discover real and virtual worlds in Korea
Consumers in Korea can enjoy customized products both in real life and in the metaverse. Samsung has launched its new Home Meta Service in Korea, a metaverse-based 3D experience that allows users to select and experience customized products in an environment similar to their home. Users can select the exact model and color they want, view products that are not commercially available, and use the virtual service to simulate what the devices will look like in their home.
In the US and other regions, users can access the Bespoke Virtual Showroom, an online flagship that takes them on a virtual journey through a real-life Bespoke Showroom. This experience allows customers to discover, customize and buy bespoke products, allowing users from around the world to come together and share their passion virtually.
Tailor made — A worldwide sensation
Across the world, Samsung delivers bespoke devices that both meet the evolving needs of users and offer stylish, customizable design options that suit the tastes of its customers in each country. As it continues to expand the possibilities of home appliances, Samsung will work to ensure its Bespoke Home range is reliable, high quality, innovative and dependable — above all — centered on the user. Visit the Samsung Newsroom for more global Bespoke news.